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ABOUT

PHINMA PROPERTIES

More than 30 Years of Excellence in Making Lives Better

OUR MISSION

PHINMA Properties makes lives better by shaping new urban centers, providing sustainable homes, and fostering the Bayanihan Spirit to provide dignified lives for Filipinos.

OUR

BRAND PROMISE

The Filipino dream is simple — to live a comfortable life. And comfort is found in a place that’s close to our hearts and heritage. At PHINMA Properties, we develop homes and communities that give residents access to the finest of Filipino living. Rooted deep in our culture, our values are weaved into every PHINMA home — hospitable, comfortable, and uniquely Filipino.

Weaving Filipino tradition into homes. PHINMA Properties.

OUR

STORY

PHINMA is a proudly-Filipino conglomerate that seeks to make lives better and build the nation through successfully run and profitable businesses that uphold our core values of integrity, competence, professionalism and love of country. With professional and effective management as our distinctive edge, we aim to give communities, not only in the Philippines but wherever else we might find the need, improved access to the essentials of a dignified life. We have pursued our mission for over 65 years now in a broad range of industries and sectors including oil and gas, agriculture, steel and cement, energy, education, banking and finance, business process outsourcing, paper, insurance, housing and property development, hotels and hospitality, as well as business intelligence and consulting.

As we grow our current core businesses in education, construction materials, property development and hospitality, and as we expand to other sectors and industries, we will continue to demonstrate that private business can mutually serve the needs of society and the aspirations of shareholders—that we can do good and do well in business at the same time.

In the pursuit of our mission, we look to our tradition, our experience, our reputation, and above all, our people, as the principal factors that will allow us to achieve our lofty goals.

OUR

AFFILIATES

At PHINMA Property Holdings Corp., our commitment to our core ideals remains steadfast. We foster a close and collaborative relationship with our affiliates, working together to provide and exchange best practices. Through this dedicated partnership, we are wholeheartedly committed to enhancing the lives of the communities we serve. Together, we strive to make a positive impact and contribute to the betterment of society.

Hospitality

construction materials

property development

education

beginnings

In 1987, PHINMA Properties was born, resulting from a merger of three property companies under the PHINMA group. The property company was established to address the housing needs of its rapidly growing executive base with such upscale townhouse projects of Mariposa Square and Mariposa Villas. Then, it ventured into a project many might be familiar with, the Manila Polo Club Townhouses. Indeed, our development of these properties set the trend for larger, high-quality developments…

MEDIUM-RISE BUILDINGS

In 1996, wanting to bring low-income housing within Metro Manila, PHINMA Properties had to make its developments more dense, thus the shift from “horizontal” suburban developments to “vertical” urban housing. However, for this to be affordable, construction had to be efficient. This was achieved through the use of construction technology at a time when all developers in the country were using conventional construction methods. PHINMA Properties adapted the use of the…

SOCIALIZED HOUSING AND INCLUSIVE BUSINESS

Since 2014, PHINMA Properties has also actively constructed Socialized Housing projects such as Bistekville II and Grand Strikeville IV. These are socialized housing developments framed by an Inclusive Business Model and intended for the Informal Settler Families community in Brgy. Kaligayahan, Quezon City and Bacoor City, Cavite. The success of these projects made it possible for the company to be inducted into the United Nations Business…

OUR TEAM

PHINMA Properties’ success is fueled by seasoned executives with profound industry knowledge, exceptional leadership abilities, and a compelling passion for our mission.

Mr. Oscar J. Hilado

Chairman Emeritus

Mr. Roberto M. Laviña

Chairman

Mr. Chito B. Salazar

Vice Chairman

Mr. Raphael B. Felix

President & Chief Executive Officer

Mr. Ricardo G. Hilado

Sr. Vice President & Chief Housing Officer

Mr. Michael C. Hilado

Vice President - Chief Finance Officer & Treasurer

Mr. Francis Z. Villegas

Vice President - Chief Business Development Officer

Mr. Paolo V. Reyes

Vice President - Chief Township Officer

Mr. Ernesto C. Paredes

Vice President - COO Mindanao & Chief Compliance Officer

Ms. Chakka M. Bakunawa

Assistant Vice President - Head of Likha Housing

Mr. Jose Luis M. Oquinena

Assistant Vice President - Head of Community Housing

Ms. Nanette P. Villalobos

Assistant Treasurer

Mr. Gabby P. Gunio

Head of Information Technology

Ms. Mia J. Reyes

Head of Corporate Strategy and Communications

Ms. Melinda T. Alvarez

Head of Finance Operations

Ms. Caroline M. Castro

Head of People Experience

Ms. Jonnah C. Lapizar

Comptroller

Ms. Jurist R. Consul

Head of Legal & Data Protection Officer

Mr. Troy A. Luna

Corporate Secretary

Mr. Bryan M. Manzano

Assistant Corporate Secretary

Ms. Karla C. Ilagan

Assistant Corporate Secretary

OUR

CORE VALUES

PHINMA Properties is a company driven by several guiding principles ensuring every action we take is directed towards realizing the company’s mission. The company assures that everyone within the organization adheres to these standards in every aspect of the business.

INTEGRITY

“Do What Is Right”

LOVE FOR COUNTRY

“Protect And Defend Filipino Families And Our Environment”

PROFESSIONALISM

“Listen And Respect To Create Better Ideas”

COMPETENCE

“Be Better And Be a Productive Member of our Organization and Society”

corporate

CULTURE

PHINMA Properties has undergone significant changes in the past years in our efforts to pursue our vision “to be the preferred developer for first-time Filipino homebuyers who seek to live in a nurturing community.” Built around equally strong commitments to customers, employees, communities, and shareholders, – PHINMA’s leadership vision brings together what we believe are the essential prerequisites for maintaining our company’s long-term health and growth.

One of the most crucial initiatives we must pursue to achieve our vision is clarifying and changing how we see our internal and external customers. Only when we adopt the right mindsets can we effectively change how we do things.

THE 5M’s OF TAMA

MAHUSAY

(Competent)

MATULUNGIN

(Helpful & Accommodating)

MAGALANG

(Respectful)

MAASAHAN

(Trustworthy & Reliable)

MALAMBING

(Warm & Caring)

The Customer Engagement Program – Taos-pusong Malasakit at Alaga (TaMA) – introduced the five Service Traits: Mahusay, Matulungin, Magalang, Maaasahan, and Malambing as a means to achieve customer centricity until it becomes a way of life in PHINMA Properties. The TaMA program’s mission is to change how we see, understand, and care for our employees and customers.

AWARDS AND CERTIFICATIONS

With more than three decades of experience building homes, PHINMA Properties continues to strengthen its position as one of the finest developers with several recognitions from various organizations.

OUR PARTNERS

At PHINMA Properties, we continue to bind our partnership with reliable companies who share the same vision to make lives better by providing a nurturing community to Filipinos.

OUR SUBSIDIARIES

PHINMA Properties along with its subsidiaries have remained steadfast, upholding an unwavering dedication to excellence as we are deeply committed to improving the lives of the communities we serve. 

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BEGINNINGS

In 1987, PHINMA Properties was born, resulting from a merger of three property companies under the PHINMA group. The property company was established to address the housing needs of its rapidly growing executive base with such upscale townhouse projects of Mariposa Square and Mariposa Villas. Then, it ventured into a project many might be familiar with, the Manila Polo Club Townhouses. Indeed, our development of these properties set the trend for larger, high-quality developments in Metro Manila.

As early as 1986, when the People Revolution restored democracy and former President Corazon Aquino was recognized as the duly elected President, PHINMA Properties began exploring how it would respond to rebuilding a nation set back by 14 years of Martial Law. By the early 1990s, the company thus began shifting its focus on the low-income housing sector, building 489 units in the Laguna and Cavite area, namely Villa Elisa and Villa Milagrosa.

MEDIUM-RISE BUILDINGS

In 1996, wanting to bring low-income housing within Metro Manila, PHINMA Properties had to make its developments more dense, thus the shift from “horizontal” suburban developments to “vertical” urban housing. However, for this to be affordable, construction had to be efficient. This was achieved through the use of construction technology at a time when all developers in the country were using conventional construction methods. PHINMA Properties adapted the use of the Tunnel Form System, which allowed it to build fast and inexpensive.

PHINMA Properties has pioneered the advanced construction method called Tunnel Form System. Major walls are made from reinforced concrete resulting in a more rigid and stable structure. Developments are then completed at a faster rate, resulting in lower costs and lesser carbon footprint.

At a time when condominiums were developed for the upscale market, PHINMA Properties pioneered the Medium Rise Building (MRB) for the low-income market, within Metro Manila. This gave birth to its tagline then, City Living Made Easy.

The success of its first MRB project became the basis for its subsequent projects. Since then, PHINMA Properties has been specializing in the development of easy-to-own medium-rise residential condominiums throughout Metro Manila. During the early 2000’s, the company developed several communities in Quezon City and Paranaque – Sunny Villas, Spazio Bernardo, Spazio Bernardo West Villas, San Benissa Garden Villas, Sofia Bellevue, Flora Vista in Quezon City and Fountain Breeze in Paranaque City.

All projects were sold out in less than a year within the project launch date and completed in a short period of time. In 2011, PHINMA Properties developed its flagship project – Asia Enclaves Alabang located along West Service Road, Muntinlupa that caters to the upper mid-income earners.

SOCIALIZED HOUSING AND INCLUSIVE BUSINESS

Since 2014, PHINMA Properties has also actively constructed Socialized Housing projects such as Bistekville II and Grand Strikeville IV. These are socialized housing developments framed by an Inclusive Business Model and intended for the Informal Settler Families community in Brgy. Kaligayahan, Quezon City and Bacoor City, Cavite. The success of these projects made it possible for the company to be inducted into the United Nations Business Call to Action Forum in New York in September 2014. As the nation moves forward, PHINMA Properties will remain a partner for progress and development, enriching Filipino Families by helping them Make Room to Build their Future.