More than 30 Years of Excellence in Making Lives Better
The Filipino dream is simple — to live a comfortable life. And comfort is found in a place that’s close to our hearts and heritage. At PHINMA Properties, we develop homes and communities that give residents access to the finest of Filipino living. Rooted deep in our culture, our values are weaved into every PHINMA home — hospitable, comfortable, and uniquely Filipino.
Weaving Filipino tradition into homes. PHINMA Properties.
PHINMA is a proudly-Filipino conglomerate that seeks to make lives better and build the nation through successfully run and profitable businesses that uphold our core values of integrity, competence, professionalism and love of country. With professional and effective management as our distinctive edge, we aim to give communities, not only in the Philippines but wherever else we might find the need, improved access to the essentials of a dignified life. We have pursued our mission for over 65 years now in a broad range of industries and sectors including oil and gas, agriculture, steel and cement, energy, education, banking and finance, business process outsourcing, paper, insurance, housing and property development, hotels and hospitality, as well as business intelligence and consulting.
As we grow our current core businesses in education, construction materials, property development and hospitality, and as we expand to other sectors and industries, we will continue to demonstrate that private business can mutually serve the needs of society and the aspirations of shareholders—that we can do good and do well in business at the same time.
In the pursuit of our mission, we look to our tradition, our experience, our reputation, and above all, our people, as the principal factors that will allow us to achieve our lofty goals.
At PHINMA Property Holdings Corp., our commitment to our core ideals remains steadfast. We foster a close and collaborative relationship with our affiliates, working together to provide and exchange best practices. Through this dedicated partnership, we are wholeheartedly committed to enhancing the lives of the communities we serve. Together, we strive to make a positive impact and contribute to the betterment of society.
In 1987, PHINMA Properties was born, resulting from a merger of three property companies under the PHINMA group. The property company was established to address the housing needs of its rapidly growing executive base with such upscale townhouse projects of Mariposa Square and Mariposa Villas. Then, it ventured into a project many might be familiar with, the Manila Polo Club Townhouses. Indeed, our development of these properties set the trend for larger, high-quality developments…
In 1996, wanting to bring low-income housing within Metro Manila, PHINMA Properties had to make its developments more dense, thus the shift from “horizontal” suburban developments to “vertical” urban housing. However, for this to be affordable, construction had to be efficient. This was achieved through the use of construction technology at a time when all developers in the country were using conventional construction methods. PHINMA Properties adapted the use of the…
SOCIALIZED HOUSING AND INCLUSIVE BUSINESS
Since 2014, PHINMA Properties has also actively constructed Socialized Housing projects such as Bistekville II and Grand Strikeville IV. These are socialized housing developments framed by an Inclusive Business Model and intended for the Informal Settler Families community in Brgy. Kaligayahan, Quezon City and Bacoor City, Cavite. The success of these projects made it possible for the company to be inducted into the United Nations Business…
PHINMA Properties’ success is fueled by seasoned executives with profound industry knowledge, exceptional leadership abilities, and a compelling passion for our mission.
Mr. Roberto M. Laviña
Mr. Oscar J. Hilado
Mr. Raphael B. Felix
President & Chief Executive Officer
Mr. Ricardo G. Hilado
Chief Housing Officer
Mr. Francis Z. Villegas
Chief Business Development Officer
Mr. Paolo V. Reyes
Chief Township Officer
Mr. Michael C. Hilado
Chief Finance Officer & Treasurer
Ms. Nanette P. Villalobos
Mr. Ernesto C. Paredes
Chief Operating Officer for Mindanao Operations
Ms. Jonnah C. Lapizar
Ms. Chakka M. Bakunawa
Head - Likha Housing
Mr. Gabby P. Gunio
Head - Information Technology
Ms. Melinda T. Alvarez
Head - Finance Operations
Ms. Mia J. Reyes
Head - Corporate Strategy and Communications
Ms. Caroline M. Castro
Head - People Experience
Ms. Jurist R. Consul
Head - Legal & Data Protection Officer
Mr. Troy A. Luna
Ms. Karla C. Ilagan
Assistant Corporate Secretary
PHINMA Properties is a company driven by several guiding principles ensuring every action we take is directed towards realizing the company’s mission. The company assures that everyone within the organization adheres to these standards in every aspect of the business.
“Do What Is Right”
LOVE FOR COUNTRY
“Protect And Defend Filipino Families And Our Environment”
“Listen And Respect To Create Better Ideas”
“Be Better And Be a Productive Member of our Organization and Society”
PHINMA Properties has undergone significant changes in the past years in our efforts to pursue our vision “to be the preferred developer for first-time Filipino homebuyers who seek to live in a nurturing community.” Built around equally strong commitments to customers, employees, communities, and shareholders, – PHINMA’s leadership vision brings together what we believe are the essential prerequisites for maintaining our company’s long-term health and growth.
One of the most crucial initiatives we must pursue to achieve our vision is clarifying and changing how we see our internal and external customers. Only when we adopt the right mindsets can we effectively change how we do things.
THE 5M’s OF TAMA
(Helpful & Accommodating)
(Trustworthy & Reliable)
(Warm & Caring)
The Customer Engagement Program – Taos-pusong Malasakit at Alaga (TaMA) – introduced the five Service Traits: Mahusay, Matulungin, Magalang, Maaasahan, and Malambing as a means to achieve customer centricity until it becomes a way of life in PHINMA Properties. The TaMA program’s mission is to change how we see, understand, and care for our employees and customers.
AWARDS AND CERTIFICATIONS
With more than three decades of experience building homes, PHINMA Properties continues to strengthen its position as one of the finest developers with several recognitions from various organizations.
At PHINMA Properties, we continue to bind our partnership with reliable companies who share the same vision to make lives better by providing a nurturing community to Filipinos.
PHINMA Properties along with its subsidiaries have remained steadfast, upholding an unwavering dedication to excellence as we are deeply committed to improving the lives of the communities we serve.