PHINMA Properties and Socialized Housing
PHINMA Properties is a real estate developer dedicated to helping Filipino families to have affordable, quality-assured homes. However, it recognizes that a significant portion of the country’s population is mired in poverty, and thus unable to afford even the most basic shelter for themselves. The National Housing Authority’s (NHA) latest statistics count a national housing backlog of over 6.3 million homes, with impoverished Informal Settler Families (ISFs) accounting for many of those in need of safe and secure residences.
Believing that every Filipino should have the chance to live in decent homes, PHINMA Properties is proactively answering the need of millions of homeless ISFs through its socialized housing division. These have become a major part of the company’s increased efforts to help alleviate the country’s housing backlog. PHINMA Properties also started its progression from socialized housing to Inclusive Business, a more economically viable business model that has been rarely attempted in the country.
PHINMA Properties actively participates in government-initiated socialized housing projects. One such current project is Pleasant Hills, a socialized housing development located in San Jose Del Monte, Bulacan. A project started in October 2013 by the Social Housing Financing Corporation (SHFC) and the National Housing Authority (NHA), Pleasant Hills is set to offer ten five-storey Medium Rise Buildings (MRBs) with 60 units each, and forms part of the government’s relocation efforts for families living in waterways and other hazardous areas. PHINMA Properties serves as the contractor for the project.
One unique aspect about the project is the significant role PHINMA Properties serves beyond being the contractor. As an established and trusted condominium developer, PHINMA Properties has extensive experience in holistic community development, not least of which is its initiative in establishing its own property management group unlike other developers who outsource instead. By running its own community development and property management functions in its condominium projects, the company is able to lend expertise in implementing management frameworks for other communities. The NHA sought PHINMA Properties’ help in this regard, and is now closely collaborating with the company to produce a universal template for community development and management that future government housing projects can adopt.
Bistekville II and Inclusive Business
Inclusive Business is defined as enacting policies and initiatives that empower the Bottom of Pyramid (BOP) demographic of a country— the homeless, the Informal Settler Families (ISFs), as well as the poverty-stricken and the uneducated. Inclusive Business is a way of conducting business that involves and uplifts these marginalized groups while at the same time providing organizations with a profit that would encourage them to sustain it. Essentially it is making these people part of the business.
In 2012, the company, together with the Quezon City-LGU and other partners, constructed one of the largest, in-city mass housing projects for hundreds of ISFs in Quezon City. Known as Bistekville II, the project has been successfully completed last December 2014. Bistekville II is significantly unique in that it was formulated to be an Inclusive Business Model through its strategic partnerships with the QC LGU, the landowner, and NGOs that would mutually contribute to enriching Bistekville II and its residents, transforming it into much more than just another socialized housing project—a true Inclusive Business Venture.
Through this collaboration, PHINMA Properties was able to construct quality-assured homes for less the cost, allowing it to be more affordable. Significantly, the community is exactly where it was already located, allowing the residents to keep their existing livelihoods. This is why it was called an “in city relocation”. There was no need to uproot these people from the lives they have already established there.
The beauty of this model is that those programs made productive workers out of what once were ISFs. These were once impoverished families living in crude shanties plagued with health and security concerns. Now, they are proud owners of their own homes in a new, safer environment. Because of the livelihood programs, the residents are able to buy and own their homes and the land on which it stands. They are now able to pay real estate tax as members of a community recognized and supported by the local government.
For its success with Bistekville II, PHINMA Properties was inducted in the United Nations Business Call to Action (BCTA) international platform, together with other organizations that advocate socially responsible practices. The Inclusive Business Model used by Bistekville II was lauded as a more sustainable system that would entice other developers to pursue similar projects, potentially benefitting more ISFs in the country.
With the success of Bistekville II heralding Inclusive Business as a viable business framework, PHINMA Properties sought to replicate this model in Strikeville IV, a new socialized housing project located in Bacoor, Cavite. The project is intended to benefit government-employed Housing Development Mutual Fund (HDMF Pag-IBIG) members and is slated to be part of the Home Matching Program of the HDMF. The project also caters to interested employees who wish to avail of the affordable housing units as a rental replacement option.
Just like with Bistekville II, the project is a partnership with the Bacoor Local Government Unit and various NGOs that will facilitate community development. Additionally, auxiliary structures are planned to be constructed such as a multi-purpose hall, a covered court and an administration office—a move towards making Strikeville IV into a complete community rather than just a socialized housing project.
Through its socialized housing efforts, PHINMA Properties continues a legacy of integrity, workmanship and social responsibility that has been fostered for almost thirty years. The company’s future endeavours will follow the same nation-building ethos—building not just homes, but also lives, becoming not only an industry leader, but also a leader in social responsibility, and ultimately, serving the Filipino people by making life better.
L’ Oasis Malabon
L’Oasis is a mid-rise, five – storey, socialized and economic housing development project embarked by PPHC in partnership with the Local Government Unit of Malabon and Pag-IBIG Fund. It is located in Brgy. Baritan, Malabon City and offers housing units of 24 sq. meters with options to combine units to suit the customer’s preference and family living space requirements. While primarily envisioned to cater to the housing needs of government employees with the Malabon area, the project location proved to be ideal and suitable for employees of private entities and companies working within Malabon and the Port Area. Its proximity to key business centers and the port, plus the availability of transportation to shuttle residents from their respective homes to their workplaces make L’ Oasis Malabon a viable option and excellent choice for a new home.
Consistent with its other housing projects, PPHC ensures that L’ Oasis Malabon is provided with reliable Estate Management that makes living in this community safe and secure.