PHINMA Property Holdings Corporation (PHINMA Properties) is a real estate developer that has a well-established reputation as one of the pioneers in affordable housing options in Metro Manila. As a subsidiary of leading Philippine conglomerate, PHINMA Corp., the company creates residences that cater to a broader market of Filipino families, combining affordability, convenience, and quality in well-built medium-rise condominiums.
With almost three decades of building homes, PHINMA Properties has carved a viable niche in the country’s housing industry. By utilizing the internationally-recognized construction method of “cast forms” (Buhos), the company was able to set a standard for low-cost housing—units are able to be constructed faster, sturdier and with less the cost. The same technology allows PHINMA Properties’ developments to have larger living spaces compared to industry standards. All of this is achieved through ethical business practices, in accordance with Philippine government standards. PHINMA Properties developments are not only quality-assured, but also built with utmost integrity.
Socialized Housing and Inclusive Business
PHINMA Properties has had extensive experience in the past with Socialized Housing Projects. Its proudest achievement in that regard, however, was the socialized housing community of BISTEKVILLE II. BISTEKVILLE II is a socialized housing development framed by an Inclusive Business model intended for an ISF community in Baranggay Kaligayahan, Quezon City. The project has been successfully completed last December 2014, formulated to be an Inclusive Business Model through its partnerships, and improving the livelihood and welfare of its beneficiaries. The success of Bistekville II merited its inclusion in the United Nations Business Call to Action (BCTA) Forum held in New York last September 2014, which concluded with PPHC’s induction into the BCTA international platform, alongside other organizations that advocate socially responsible practices.
At present, the company has established socialized housing projects in Malabon, Bulacan, and Cavite, with others well on the way. Its consistently amicable relations and partnerships with local government units has led it to be cited by Vice President Leonor Robredo as one of the pioneering private entities that works hand-in-hand with the government in reducing the national housing backlog.
Current Projects and the Future
PHINMA Properties further expanded and strengthened its foothold in the mid-income segment of the housing sector with the development of its flagship project, ASiA Enclaves in Alabang, Arezzo Place in Pasig, Solano Hills in Sucat, Hacienda Balai in North Quezon City and Arezzo Place Davao, its first development in Davao City.
ASiA Enclaves Alabang was awarded as the Best Affordable Condo in Manila by the 2014 Philippines Property Awards, and as one of the Highly Commended the Best Condo Developments in the Philippines by the 2014 South East Asia Property Awards. Arezzo Davao meanwhile, garnered the Highly Commended Best Condo Development in Davao Award from the 2015 Philippines Property Awards. Hacienda Balai North Quezon City was also declared the 2016 Best Affordable Condo in Metro Manila by the 2016 Philippines Property Awards.
The company continues to develop new projects to reach the broader market of today’s families in the country’s emerging commerce centers. In the near future, PHINMA Properties is eyeing projects in aptly-named “new-wave cities”, areas where economic and urban growth are poised to reach exponential heights in the next few years. These include Cebu, Iloilo, Cagayan De Oro, and others.